Speaking of such a prominent name in the field of instant messaging as it is WhatsApp MessengerIt is easy to deduce that its application in the field of economics is more widespread than one might imagine.
Referring to the business sense, WhatsApp has developed an interface even more geared towards use in SMEs to facilitate a smoother and faster interaction with potential customersand this interface It's known as WhatsApp Business.
Comparing the regular WhatsApp app against its Business versionYou can notice great similarities in addition to the business applications of the latter, then Is there really any difference between WhatsApp and WhatsApp Business? If you want to know the answer, keep reading.
What are the main differences between WhatsApp Business and the classic version of WhatsApp?
While both applications have a very similar interface and virtually the same utilities, the main difference between WhatsApp and WhatsApp Business lies in two particular aspects: Your data requirements when creating a profile and the volume and type of information that both allow you to share with your contacts. In the case of WhatsApp, you don't even have to use your real name when creating a profile.
The only requirements are a phone number, a name, and a profile picture.And your WhatsApp account will be ready to use to its full potential. WhatsApp Business, on the other hand, in addition to all the above information, has the caveat that it can be activated with a landline phone numberIt also requires Identify the type of business the account will be linked to and optionally request a link to the company's sales page. in order to start using the service.
Let's look at the following:
Definition of information
Regarding the amount of data that can be shared, both versions have a wide range of compatible formats: images, videos, audio, documents, contacts, etc. WhatsApp Business, however, has a couple of tools that give it an advantage in terms of information dissemination: the catalogs section, automated messages, and quick replies.
The catalog option lets you It allows the user to create a selection of images of a product or serviceor that also include price and description, thus allowing you to spread the desired information to all your potential customers.
Automated Messaging Options They give the user the ability to schedule a welcome message for new customers connecting for the first time, Greeting messages that are sent each time a client connects and away messages for when a customer writes outside of business hours.
The quick replies option allows the user to take certain messages they have previously sent to customers, answering their questions and enable them to be sent automatically when a new customer asks a similar question. It's worth noting that, while the catalog option is very useful, it doesn't really serve the average WhatsApp user, that is, the user who doesn't have a business to manage and advertise.
Therefore, it can be said that in terms of the possibilities available with each version of the application, WhatsApp Business would come out on top.Because in addition to having all the benefits of the regular version, it has many more features that will be of great help when expanding the reach of your company.
What are the benefits of using WhatsApp Business in your sales funnel?
By applying the sales funnel process For your business, WhatsApp Business has proven to be an extremely useful tool for the process of converting prospects into customers, largely due to the large amount of multimedia information that can be transmitted, and the speed with which customer queries can be resolved.
Although the responsibility for connecting with the customer and closing the sale largely falls on the salesperson, their preparation, and their willingness to empathize with the customer, the tools provided by WhatsApp Business should not be underestimated. In addition to the classic, yet powerful, regular text conversation, It is necessary to highlight the usefulness of features such as the voice notes section that WhatsApp has in both its versions.
Especially when it comes to WhatsApp Business and not the regular version, it's worth mentioning the usefulness of the catalog sections and the automated messaging function when it comes to finalizing deals with your customers:
- Catalogs are a perfectly organized and labeled display of all the products or services that the company offers to its customers.Therefore, in the early stages of funneling, it is an indispensable tool to inform your prospects about what you offer and what you can do for them.
- Automated messages are an excellent tool in WhatsApp Business by the fact that, During customer acquisition, it allows you to give them virtually immediate attention.As soon as a new customer decides to write to your company's WhatsApp, they don't go through the process of waiting for a response; it arrives immediately. As time goes on, these automated messages become quick replies, another valuable tool that saves effort for salespeople and time for customers, since these responses are stored in a database of solutions to problems, questions, and requests that have already been answered for previous customers.
In summary, regarding instant messaging and communication features, There is very little difference between the normal version of WhatsApp and WhatsApp Business.since both possess practically the same qualities.
This changes, however, when we refer to the WhatsApp Business applicationsBecause, although in certain aspects such as the internal organization of the company, the regular functions of normal WhatsApp are more than enough to keep its members communicated with each other; however, When it comes to communicating efficiently with your customers, WhatsApp Business and its additional features prove to be invaluable assets..
