On October 30, on his official Twitter account, Elon Musk He published a poll asking if he should bring back Vine and 69.6% of participants answered “Yes”Therefore, a new order from Musk was made public following his acquisition of the social network, in which He urges Twitter engineers to examine Vine's codebase and create an updated version for release by the end of the year..
After the South African tycoon finalized the purchase of Twitter, many changes have been announced. One of the changes that most caught the attention of internet users was... It refers to Vine's recovery after 6 years of closure. And surely, with this, they plan to compete directly with TikTok. However, we must wait to see the results the developers achieve, as a source indicated that “They need a lot of work for that.”.
Musk asks Twitter programmers to update Vine
A few days ago, Elon Musk completed his purchase of Twitter and installed himself as CEO. Since then, has proposed different modifications With these changes, she plans to transform the social network into a freer, more practical, secure, and powerful environment. Therefore, she didn't hesitate to expel several top executives and even Twitter will lay off 25% of its current staff.
However, one of his most recent orders has sparked the interest of former Vine users. According to statements made by the billionaire on October 31st, Twitter programmers must begin working on a new version of Vine that is completely up-to-date, for its reopening.
The news of Vine's possible resurrection comes less than 24 hours after Musk tweeted a poll asking if there was interest in bringing the service back, and more than 2.8 million users supported its restoration.
It all started last weekend, once Twitter's new owner He conducted a survey through his official social media accountIn this poll, he asked his more than 112 million followers if they would like to see Vine return. As a result, among the more than 5 million votes, 69.6% of participants answered “Yes” And this started a new plan on Musk's part.
Bring back Vine?
- Elon Musk (@elonmusk) October 31, 2022
Since then, this project appears to be official, and although a formal relaunch has not been announced, Axios reported that the Tesla owner also asked Twitter engineers to work on developing a new platform for Vine..
Thus, the order also states that this version should be released by the end of 2022, according to their own projections. Indeed, based on the executive's instructions, A team of Twitter engineers must work on the return of the old short video social network.
“Twitter engineers have already been assigned to review Vine’s old codebase, which has not been changed or updated since the shutdown.”
An excerpt from the report published by Axios.
While reliable sources assure that reintroducing this feature to the social network "needs a lot of work," the truth is that it is identified as a new plan to modernize Twitter to the point of attracting new usersespecially to younger users. As Musk pointed out in the months leading up to his acquisition of Twitter, bringing back Vine could provide video creators with an interesting platform that's different from Twitter's general discourse.
Vine would be the perfect tool to make Twitter more entertaining and compete with TikTok.
One of the most thought-provoking social networks that marked the lives of internet users, without a doubt, It was VineIn 2012, it was launched by three entrepreneurs who aimed to further energize the social media environment, so they opted for a new offering that It consisted of uploading short videos that played on a loop.Thus, users enjoyed all kinds of content, from comedy clips to music and information.
Vine's 6-second videos repeated themselves in a continuous playback, so they were said to play in a "loop".
Shortly after its launch, Twitter bought this social network with an investment of around €30 millionFrom then on, those who ran out of the 140 characters allowed on the platform could create videos of up to 6 seconds. This quickly caught the attention of many, raised the number of Twitter users to 200 million monthly active users.
However, over time, Vine's preeminence faded, and with the arrival of Instagram, A large number of users opted for the new approachFurthermore, users requested the option to create videos longer than 6 seconds, but this never materialized. These events marked the beginning of the end for Vine, leading Twitter to announce that It would be completely closed on October 27, 2016.
Despite its short lifespan, Vine set the standard for social media and, in some ways, is considered the predecessor of TikTok. This is primarily because ByteDance's platform operates in a similar way.
Now, with Musk's new plans, everything seems to indicate that the landscape is about to change. If Twitter's developers do a good job with Vine's codebase, which has never been modified, they will have the power to transform the user experience. to implement a new, much more modern, entertaining, and interesting proposal for today's consumers.
some free advice, from someone who worked at Vine and also led the shutdown of Vine.
This code is 6+ years old. Some of it is 10+. You don't want to look there. If you want to revive Vine, you should start over.
trust me on this one guys ✌️🌱 https://t.co/knM0mKM3Xf
— sara beykpour (@pandemona) October 31, 2022
On the other hand, The question many are asking is whether Vine can compete directly with TikTok, a social network that has acquired the greatest leadership in the world in a short time.
In light of this, it's worth noting that the biggest difference between the two is that TikTok has opted for an unlimited-length format and its algorithm presents content based on user preferences. Vine, on the other hand, only allowed videos up to 6 seconds long and displayed content from users who followed them.
Indeed, to compete with ByteDance's social network, the developers of Twitter They need to make a big change to modernize their operation And thus, to position itself as a more unlimited and practical social network, in order to capture the attention of potential TikTok users. In this way, Musk's desire for Vine to position itself in this sector... could become a reality.
Following the news, former Vine stars, like Lele Pons and Zach KingThey reacted positively to the possibility that Twitter's new owner might revive Vine. In addition, a well-known YouTube content creator, MrBeastHe emphasized that Vine has the potential to truly compete with TikTok, which would be ironic because it's like its successor. Musk responded to this comment. "What could we do to make it better than TikTok?" to generate much more debate.
I haven't been on Twitter in a long time. I'm excited to see what @elonmusk will do & support anything that will make this platform more positive. I truly believe that he will do this for humanity. I'll work with all my creator friends to help turn this around. Welcome Elon!!!
— Lele Pons (@lelepons) October 27, 2022
